Thaindian News

New Delhi, May 9 (IANS) The Indian digital camera market posted a 69 percent increase in sales at 845,000 units during the quarter ended Dec 31, 2010 as against 501,000 units sold during the like period in the previous year, a study said Monday.

“The overall market touched an all-time high of 845,000 units for the first time in a quarter in the fourth quarter of calendar year 2010,” said research firm CyberMedia in its quarterly digital camera market review.

“The digital single lens reflex camera category witnessed a significantly higher uptake, registering a growth of 120 percent year-on-year during this period,” it added.

In the point-and-shoot category, Sony was the market leader with a market share of 31 percent in terms of unit sales during the quarter under review, followed by Nikon with 24 percent, Kodak 13 percent and Canon 12 percent.

“Multiple market forces have converged to drive the rise in sales of digital cameras in the India market in recent quarters,” said Anirban Banerjee, associate vice president, research and advisory services, CyberMedia Research.

“The most important ones are increase in availability and sharing of digital content, increase in real spending power and reduction in average selling values,” he added.

According to the study, the digital camera price segment of below Rs.10,000 contributed around 75 percent of the total sales in the country.

The number of mobile handsets with cameras sold in India during the quarter under review stood at 304 lakh units, a 63 percent of all phones, as compared to 138 lakh units or 42 percent of all handset sales in the like period of the previous year.