ICICI Prudential implements Intense’s suite

June 2nd, 2008 - 2:36 pm ICT by admin  

Hyderabad, June 2 (IANS) Enterprise agility software products company Intense Technologies Monday announced that ICICI Prudential Life Insurance has implemented its intelligent Enterprise Customer Communication Management (iECCM) suite for cost-effective, multi-modal delivery of branded customer documents. With iECCM, enterprises can provide customers with a higher degree of empowerment and a qualitatively superior service experience while crafting the customer intimacy that helps in customer retention, said a statement by Intense Technologies here.

Clients also benefit from reduction in costs, enhanced productivity and accelerated time to market.

“ICICI Prudential Life Insurance’s endorsement of our solution illustrates the substantial value proposition of the iECCM Suite for the insurance vertical. Its proven relationship-based communications capabilities will help ICICI Prudential benefit from across-the-board information and knowledge agility,” said Raghav Sahgal, CEO of Intense Technologies.

“Intense’s solution scope was compelling, specifically when it came to addressing our need for agile, cost-effective, multi-modal delivery of branded customer documents like welcome kits, first premium notice and policy statements,” said Sumit Puri, senior vice president-IT, ICICI Prudential Life Insurance.

Intense’s iECCM Suite has been implemented across more than 75 percent of the Indian telecom space and also been chosen by global majors across the banking, telecom and manufacturing verticals.

Intense Technologies, a publicly owned enterprise headquartered in Hyderabad, is a market leader in the relationship-based communications space in India.

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