Government finalising HITS policy, says Dasmunsi

March 11th, 2008 - 6:42 pm ICT by admin  

New Delhi, March 11 (IANS) The government is finalising its policy on introducing Headend-in-the-Sky (HITS), a satellite-based digital delivery platform to distribute multiple channels to cable operators in India, but is yet to set a time frame for its rollout. “The policy on HITS is under finalisation. However, no time frame could be given on such policy issues,” Information and Broadcasting Minister Priya Ranjan Dasmunsi told the Lok Sabha Tuesday in response to a question.

“The introduction of HITS services will speed up the process of migration from analogue to digital mode of transmission and distribution of television signals resulting in benefits to all stakeholders, including subscribers, cable operators, broadcasters and the government,” he said.

The HITS provides the viewer the freedom to subscribe to a one-time programme on a channel, rather than the channel, thereby reducing the bill. It also enables cable operators subscribing to HITS to provide a large number of channels with better picture quality.

The information and broadcasting ministry has asked the Telecom Regulatory Authority of India (TRAI) to start a consultation process aimed at allowing cable operators to roll out HITS in the country.

The TRAI issued a consultation paper on various policy issues involved in HITS operation on July 24, 2007 and sought comments from the stakeholders.

The HITS satellite can benefit about 60,000 cable operators who serve over 70 million cable TV homes as it will cover the whole country rather than a small geographical segment.

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