Google’s worldwide hegemony can be challenged, finds study

November 14th, 2007 - 1:59 am ICT by admin  
Thirty seven billion, or 60 per cent of the searches worldwide went through Google in August. Yahoo was second worldwide with 8.5 billion searches, followed by Baidu at 3.3 billion, Microsoft at 2.2 billion and NHN at 2 billion, ComScore quoted a foreign agency report as saying.

ComScore vice president Bob Ivins said Baidu, which entered the Chinese search market much earlier than Google, had proved how one regional player “could break into the top five globally by their complete control of a very, very large market”.

Website Search Engine Land’s editor Danny Sullivan said Baidu’s strength showed Google “wasn’t invincible”.

“It can be beaten in markets … but its still going to be a challenge,” he said, adding that NHN, which had successfully tapped the Korean market, was another example.

According to a news.com.au report, the worldwide totals were calculated using measurements from two million Internet users in 170 countries. (ANI)

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