ETA Star launches premium home appliances

April 21st, 2008 - 11:37 pm ICT by admin  

Chennai, April 21 (IANS) City-based consumer durables marketing company ETA Star Appliances Monday launched a range of kitchen appliances under the brand of its Italian partner Indesit. “The total consumer durable market in the region is estimated at Rs.250 billion ($6.25 billion) of which Rs.25 billion will be the premium end,” M. Ejazuddin, director of ETA Star, told reporters here after the launch.

The company expressed the hope that it could garner two percent of the premium-end home appliances segment in the current year.

ETA Star, which has clinched a partnership agreement with Indesit, world’s fifth largest home appliances maker, launched the Moon brand washing machine as well as a range of kitchen appliances, refrigerators and front-loading washing machines.

“The Moon brand washing machine is priced at Rs.30,000. The price of the other appliances starts at Rs.20,000,” Ejazuddin said.

ETA Star will sell the products through retail chains, dealer networks and exclusive showrooms.

“In six months’ time, our products will be present at 600 outlets spread out in 30 major cities here,” remarked Suresh Kumar Bandi, senior general manager-marketing of ETA Star.

The company has earmarked Rs.100 million for marketing and brand building for this fiscal.

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