Chinese search engine signs deal with music giants

July 20th, 2011 - 8:34 am ICT by IANS  

Beijing, July 20 (IANS) China’s largest search engine Baidu Inc. has signed a deal to provide download music services from global music giants Universal Music, Warner Music and Sony Music.

According to the deal signed between Baidu and One Stop China, a joint venture of the three music companies, Baidu will pay them on a per-play and per-download basis for all tracks delivered through its MP3 server, Xinhua reported.

Users can have access to the authorised music free of charge. Chinese songs - both in Mandarin and Cantonese - will also be included.

Baidu also launched a social music platform called “Baidu ting!” through which users can obtain and share music-related information.

Li Xinzhe, chief financial officer of Baidu, described the deal as a “milestone” that can benefit not only Baidu and its partners but also music lovers and the piracy-stricken industry.

In 2008, Universal, Warner and Sony Music had sued Baidu for 63.5 million yuan (around $9.8 million) in copyright infringement.

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