Amazing putty can fix almost anything at home

October 28th, 2010 - 10:27 pm ICT by IANS  

London, Oct 28 (IANS) It is a brightly-coloured blob, a putty-like substance that appears unremarkable, but can fix almost anything at home.

It could provide a universal solution for the frustrations of everyday modern living, from plugs that don’t quite fit the sink to broken flip-flops.

Sugru, a sort of magic plasticine for grown-ups, could soon be appearing in kitchen drawers across the country as an emergency “fix” for anything from a leaking tap to a broken shelf.

Sugru is a self-adhesive silicone putty that cures in the air. As a result, once cured it will maintain the solid rubbery form of any chosen shape, reports the Daily Mail.

It can be used to make repairs, or adapt and improve upon items in the home. The material has been created by a small British company operating in the East End of London.

It has taken six years to develop and bring to market, all thanks to the unwavering vision of founder and inventor, Jane ni Dhulchaointigh, who was born in Kilkenny, Ireland.

Jane struggled to find a major consumer products company willing to take on her invention, so she decided to produce, package and market it herself.

The product went on sale without great fanfare in December. However, the demand was so great that a stock of 3,000 packs, which was supposed to last a month, sold out in just six hours.

The six-people business now has orders from 68 countries and is soon to launch in the US.

Jane said: “It is a bit like plasticine when you take it out of the pack. It can be moulded into any shape and it sticks very well to things.”

“The whole idea is that it is an easy way for people to repair things and adapt them to suit themselves.”

Jane was studying design at the Royal College of Art when she came up with the revolutionary idea for Sugru.

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