Airtel, Vodafone launch BlackBerry Bold

September 18th, 2008 - 9:13 pm ICT by IANS  

New Delhi, Sep 18 (IANS) The country’s leading telecom service providers Bharti Airtel and Vodafone Essar, in association with the Canada-based wireless communication major Research In Motion (RIM), Thursday launched BlackBerry Bold smartphone in India.Priced at Rs.34,990, the BlackBerry Bold would be available by the end of this month at the authorised channels of Airtel and Vodafone nationally, the companies announced.

The smartphone comes with rich multimedia capabilities, including a media player for music, videos and photos, and a two-megapixel camera with video recording.

“We are always committed to introduce innovative and cutting-edge technology to our users. BlackBerry Bold users will experience next generation technology and also be able to optimise their business and leisure time while on the move,” Airtel chief marketing officer-mobile services Sanjay Gupta said.

Vodafone said in a separate statement that the launch of the smartphone “reiterates our commitment towards the customer experience”.

“The BlackBerry Bold will enable our customers to stay connected efficiently with their professional and personal lives,” Vodafone director-marketing and new business Harit Nagpal said in the statement.

Another special feature of the product is that one can easily manage music, pictures and video with the inclusion of Roxio Media Manager as well as Roxio Photosuite 9 LE in the BlackBerry Desktop Manager software.

The new smartphone comes with a newly enhanced, high performance browser, giving users an on-the-go web browsing experience with desktop-style depiction.

The new acoustic design of the phone increases the size of the phone’s audio sweet spot, improving listening quality and clarity, the companies said.

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