Adlabs launches India’s first 6-D movie screen in Agra

May 23rd, 2008 - 9:37 pm ICT by admin  


Agra/Mumbai, May 23 (IANS) Adlabs Cinema Friday launched India’s first six-dimension (6-D) movie screen at Agra, where cutting edge technology would provide a multi-sensory cinematic experience as never experienced by the audience. Explaining the 6-D cinema, Adlabs Cinema’s chief operating officer (COO) Tushar Dhingra said that unlike two-dimensional (2-D) or three-dimensional (3-D) theatres, the new theatre’s technology employs cutting-edge visual and audio effects that allows the audience to simultaneously experience sight, sound, smell, touch, motion and even interact with the characters.

Part of the Reliance Anil Dhirubhai Ambani Group, the 6-D theatre - in colloboration with Cinema Park Networks - is located near the Taj Mahal. Adlabs said that 6-D cinema is set to become a distinctive global tourist entertainment attraction.

In the 6-D theatre, two digital video players play simultaneously and project a 3-D film on the screen. The visitors sit on Smart Motion Seats that move around, have bass shakers and multiple ticklers. Viewers also experience special effects, such as breeze, water spray and smoke.

In the Interactive Theatre, which is the first ever interactive cinema theatre in the world, each viewer holds a wireless remote unit with push buttons and a small LCD screen, enabling them to participate in a trivia game about the theme of the film.

An introductory special 30-minute film called “India In Motion” has been shot where actor Anupam Kher takes the audiences through India’s evolution from an ancient civilization to a modern nation.

The audience will pass through today’s India in - or on - a variety of typical vehicles and see the historical events at sites like Mohenjo Daro, Indraprastha and the Taj Mahal, experiencing the bumpy elephant rides with the wind blowing through their hair, or the swaying boat with salty spray on their faces.

With the 6-D screen, the Cinema Park Network puts Agra on an impressive list of destinations worldwide that host this attraction. Their 450 projects include cities like Jerusalem, Rome, Baltimore, Athens, Warsaw, Tel Aviv, Orlando, Mexico and Sweden.

“We are confident that the combination of the prime location in Agra and the state-of-the-art technology, the 6-D cinema will become the most comprehensive and outstanding focal point for visitors not merely in Agra, but in the whole of India - adding a whole new dimension to the country’s tourism and entertainment industries,” said Dhingra at the launch Friday.

Adlabs is India’s largest cinema chain with 163 screens across 63 cinemas across the country. It was the first to introduce entertainment destinations such as the IMAX at the largest dome theatre in the world and has also pioneered the concept of megaplexes in the country.

Cinema Park Network is a pioneer and international leader in the production of multi-sensory educational films.

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