Congress to sing ‘Jai ho’ on campaign trail (Lead)

March 13th, 2009 - 8:42 pm ICT by IANS  

New Delhi, March 13 (IANS) The Congress is seeking to ride on the popularity of the
Oscar-winning song “Jai ho” and released campaign CDs Friday set to its catchy music whose rights it has purchased.

The CDs focus on the country’s development under the Congress. The lyrics, set to the song from the film “Slumdog Millionaire” that won eight Oscars, end with a catchline - “Aam admi ke badhtey kadam, har kadam par Bharat buland (With every step forward that the common man takes, India will reach its pinnacle of glory)”.

Digvijay Singh, in-charge of the party’s publicity committee, told reporters that three films of one minute each, set to the “Jai Ho” song, were released and six more would be released soon.

“Of the nine films, four films focus on development (during the Congress regime), two on heritage and two focus on the youth,” Singh said.

The CDs have been prepared by advertising agency JWT. Percept, an advertising company contracted by the Congress for the Lok Sabha campaign, has bought the rights of the song from T-Series music company, Singh said.

The films portray Jawaharlal Nehru, Lal Bahadur Shastri, Indira Gandhi, Rajiv Gandhi and Sonia Gandhi, focus on the launch of the moon mission Chandrayaan, on the Metro and agriculture among other things.

However, Rahul Gandhi, Congress general secretary and MP, is missing from the films as is P.V. Narasimha Rao, former prime minister.

Asked why there is no mention of Narasimha Rao, the Congress leader said there are more films to come.

To a question on Rahul Gandhi’s absence, Singh said: “He will be there in the real and the main campaign.”

He said the Congress, right from the pre-independence period, had made efforts to empower the common man as the party believes the country will be strengthened only when the common man is empowered.

“The Congress has always stood for the common man and the country. Congress has always taken steps with a view to empower the common man, whether it was abolition of the zamindari system, land reforms or nationalization of banks, though the steps taken by the Congress for the common man have been opposed from time to time by different political parties,” he added.

The opposition Bharatiya Janata Party (BJP) has yet to release its campaign CDs.

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