WIFW kicks off, creatively done up venue surprises guestsApril 6th, 2011 - 4:04 pm ICT by IANS
New Delhi, April 6 (IANS) The autumn/winter edition of the Wills Lifestyle India Fashion Week (WIFW) started Wednesday at the same venue as the last time, but there was a pleasant surprise in store for the guests when they walked into the Hall No. 18 at Pragati Maidan. The spacious interiors were jazzed up with interesting installations, mannequins with designer clothes and ultra-cool looking lounges to chill out in.
Spread over an area of 11,633 sq m, the two-level venue has the exhibition area and lounges on the ground floor. The main show areas are one level higher, giving the entire set-up a spectacular international feel.
“We want to improve with every edition, hence we introduced small changes in the design aspect. We want that every time you come, we should surprise you with the creativity of our designers. These small changes are important to make the venue look grander and different,” Sunil Sethi, president of event organiser Fashion Design Council of India (FDCI), told IANS.
As many as 141 participants are featuring in what is both a fashion extravaganza and a business-to-business event. Seventy-seven of them will showcase their creations on the runway, while the rest will display their garments in the various stalls assigned to them.
The five-day fashion extravaganza will open Wednesday with Neeru Kumar’s show and the venue is abuzz with activity — some designers are ready with their stalls, while others are still decking them up and setting things right.
Designer Reynu Taandon, one of the efficient ones, said: “These five days are very important for us. I came here early to ensure my stall is done before buyers start pouring in. I don’t want to miss out on business and I am all set to meet them all.”
“In the last edition, we did wonderful business and this time too I am hoping for the same,” she added.
Designers like Sabyasachi Mukherjee, Manish Arora, Tarun Tahiliani, Varun Bahl, Shantanu and Nikhil, Kallol Datta, Abraham and Thakore, Preeti Chandra, Kavita Bhartia, Rohit Gandhi-Rahul Khanna, Niki Mahajan and Anamika Khanna will be showcasing at the business-to-business event.
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