Thaindian News

By Gina Gomez
Columbus, Ohio, May 10, (THAINDIAN NEWS) Fast food chain White Castle is making news these days not only because of the delectable hamburgers that it has to offer but also due to its rather innovative initiative to celebrate the National Burger month which is observed across the world in the month of May every year. In order to mark the special month, the fast food joint have created scented candles with the aroma of a burger.

The stupendous popularity that the burger smelled candles enjoyed among foodie’s could be comprehended from the fact that within days of going on sale, the scented candles is reported to have completely sold out. The candles which was available for sale as a limited edition was sold off within 48 hours on the company’s official website. According to a spokesperson of the Columbus, Ohio based fast food company, the scented candles which are also available in the outlets of the restaurants sold like hot cakes soon after it went on sale.

While announcing the unique initiative by White Castle, the company had declared that the scented candles was the joint venture by the fast food chain and Laura Slatkin, founder of the Nest Fragrances and the candle would provide the smell of ’steam grilled on a bed of onions’. Despite the fact that the product was went on sale on Monday has completely sold out, this was surely a dream come true for all the calories conscious people out there who had a new opportunity to indulge in the mouthwatering smell of their favorite junk food without feeling heavy with guilt.