Two-month campaign to boost Rajasthan tourism
December 13th, 2011 - 8:46 pm ICT by IANSNew Delhi, Dec 13 (IANS) A two-month campaign that will tour 22 Indian cities showcasing Rajasthan’s food and culture to further boost the states’ tourism was launched here Tuesday.
‘Rajasthan Calling’ will kick start Dec 16 from Gurgaon, Haryana and will stopover for three days in each city as part of promoting the campaign.
“We want to facilitate better understanding about the state and provide complete information and showcase our traditional culture including handicraft and food,” said Usha Sharma, principal secretary and commissioner (Tourism), Rajasthan government.
“The major highlight of the festival will be live dances, shopping and a food court,” she said.
According to Sharma, the famous Rajasthani delicacies like dal baati choorma, kachori, mirchi pakora and traditional sweets will definitely titillate the taste buds.
Meanwhile, handicrafts and other local attractions like wooden toys, terracotta, stone artifacts, gota and Zardozi work, and leather products will surely be crowd-pullers.
“With 13.78 lakh foreign tourists and 255 lakh domestic tourist arrivals last year, Rajasthan is easily one of the most sought-after tourist destinations in India,” Sharma added.
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Tags: crowd pullers, delicacies, domestic tourist, food and culture, food court, haryana, indian cities, leather products, pakora, principal secretary, rajasthan government, stone artifacts, stopover, taste buds, tourist arrivals, tourist destinations in india, traditional culture, traditional sweets, usha, wooden toys