Trendy moms wish to look like their daughtersJuly 27th, 2011 - 9:21 am ICT by IANS
London, July 27 (IANS) Ever wondered why a lot of middle-aged women dress up like girls younger to their age? A study has found such women are actually trying to look like their daughters.
The study reveals mothers who consider themselves young at heart will often use their daughters as role models, copying not just their clothes but also their hair and make-up, the Daily Express reported.
According to the study conducted for the Journal of Consumer Behaviour, daughters, however, are far less likely to want to dress like their mothers, even if they are trying to look grown up.
Ayalla Ruvio, who led this research, said this is known as reverse socialisation.
Conducting a survey of 343 mothers and daughters, aged on average 44 and 16, it was found children usually follow the lead of their parents in life, but when girls become teenagers the situation reverses.
As per the study report: “Teenage girls have a strong influence on the products their mothers buy, as in make-up or clothing. And mothers have a much stronger tendency to mimic their daughters’ consumption behaviour than vice versa.
“It suggests the impact adolescents have on their parents is more profound than credited to them.”
- Identifying with car prompts aggressive driving - Oct 18, 2011
- 1 in 3 UK adults say high street stores are still sexualising girls - Feb 06, 2011
- 'Abused kids face elevated cancer risk as adults' - Jul 18, 2012
- Girls aged 16 'get drunk more often than their male peers' - Mar 09, 2011
- Study reveals that men take longer than women to get ready - Nov 22, 2011
- Slimming mothers 'spark daughters' dieting' - Nov 19, 2010
- Why we should let daughters play outside, even if they get a little dirty - Jan 27, 2011
- British boy becomes drag queen of his village - Aug 22, 2011
- Could cleanliness be exposing girls to certain infections? - Jan 27, 2011
- Women behave like their mothers at 32 - Mar 29, 2011
- Amy looked like superstar on her funeral - Sep 19, 2011
- Georgia May Jagger to lead Material Girl campaign - May 24, 2012
- Girls 'harder to manage as teenagers than boys' - Sep 15, 2010
- Madge under fire over 'provocative' teen fashion show - Aug 05, 2010
- Mums who drink early in pregnancy 'more likely to have unruly kids' - Mar 22, 2011
Tags: adolescents, clothes, conducting a survey, consumption behaviour, daily express, journal of consumer behaviour, london, middle aged women, moms, mothers and daughters, parents, role models, teenage girls, teenagers, tendency, young at heart