Tips for tech savvy entrepreneurs to help in listening to customers

September 20th, 2010 - 1:40 pm ICT by ANI  

Sydney, Sep 20 (ANI): Technology has taken a toll on the entrepreneurs to such an extent that entrepreneurs and their staffs are forgetting how to listen.

And if you think technology is denting the ability of staff to ask the right questions and listen to customers, consider these tips from Michael McQueen, founder of The Nexgen Group, an international training consultancy, reports the Sydney Morning Herald.

McQueen’s piece, Becoming a Master-Asker, has some terrific ideas:

1. Avoid closed questions that lead to a yes or no response: Ask questions that encourage dialogue, not one-word answers.

2. Don’t start questions with “why”: That can make respondents feel they are being backed into a corner and needing to justify their response.

3. Ask one question at a time: How many times have you heard a journalist ask two or three questions at once, and the poor interviewee struggle to remember them?

4. Don’t ask loaded questions that solicit the response you want.

5. Ask questions with a curious, enquiring and interested tone.

6. Never ridicule or dismiss a response: All too often, we can’t wait to give view on an answer rather take time to reflect on it.

7. Be genuine: Don’t ask the question if you’re not interested in the response.

As more people become technology addicted, knowing what to ask and being able to listen will make a huge difference in truly understanding what customers want - and innovating. (ANI)

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