Taylor Swift to launch own fragrance
November 2nd, 2010 - 9:58 pm ICT by IANSLondon, Nov 2 (IANS) Singer Taylor Swift is set to launch her own range of perfumes.
The “Love Story” singer has signed a deal with Elizabeth Arden to release a range of fragrances, with the first one coming out late next year.
“I have always loved how fragrance can shape a memory. The way certain scents remind you of events and people that are imprinted in your thoughts. Lately I’ve been having fun experimenting with combining some of my favourite scents, so I’m really excited about working with Elizabeth Arden to develop my own unique fragrance,” Swift was quoted by contactmusic.com as saying.
Swift will be involved in developing, packaging and marketing the perfumes which will bear her name.
Ron Rolleston, executive vice president of Elizabeth Arden, said the 20-year-old beauty was chosen because she appeals to so many people.
“Equally important to us is what Taylor represents as an artist - a role model who inspires her global fan base every day. We look forward to launching a new fragrance brand that reflects every facet of this extremely talented young artist,” he said.
- Taylor Swift to come up with her first fragrance - Nov 02, 2010
- Swift's perfume has 'everything' - Oct 22, 2011
- Taylor Swift to launch debut fragrance - Jul 16, 2011
- Liz Taylor's 'White Diamonds' still best-selling celeb fragrance - Mar 25, 2011
- Arjun Rampal's perfume to be launched Jan 12 - Jan 07, 2012
- Mariah Carey to release perfume trio - Jun 16, 2011
- Kim Kardashian's perfume reminds her of childhood - May 19, 2011
- Madonna plans second perfume - Apr 18, 2012
- Britney Spears to release two-in-one fragrance - May 24, 2012
- Shakira launches second fragrance - Jun 14, 2011
- Rihanna to launch male fragrance - Apr 06, 2012
- Beyonce doesn't feel complete until she's wearing perfume - Mar 02, 2011
- Madonna to launch her own fragrance? - Sep 15, 2011
- Kim Kardashian to release fourth fragrance - Jan 10, 2012
- Aguilera to launch another perfume - Mar 10, 2011
Tags: elizabeth arden, executive vice, facet, fan base, fragrances, having fun, london, love story, memory, new fragrance, nov 2, perfumes, role model, rolleston, scents, taylor swift, vice president, young artist