Stallone to launch men’s lifestyle brand
March 25th, 2011 - 6:54 am ICT by IANS
London, March 25 (IANS) Hollywood actor Sylvester Stallone is to design his own men’s lifestyle brand, Sly Inc., which will be launched next year.
The 64-year-old actor famed for his action roles in the “Rocky” and “Rambo” movies has teamed up with beauty and retail executive Michael Henry and other unidentified financial backers to create Sly Inc., reports contactmusic.com.
“I thought the time is now. I’ve lived a life where I know what has worked and what hasn’t worked. Clothing is the first step to building a character,” he said.
The range will first feature jeans, shirts, outerwear, underwear and watches, followed by eyewear, grooming products, fragrance and athletic shoes.
The target customer will be men aged between 25 and 40.
Stallone says he wants the range to appeal to a broad base of customers.
“I pay a great deal of attention to the way I dress. When men learn to put things together, they start taking care of themselves better,” he said.
- Sly to launch new menswear line 'inspired by Rocky and Rambo' - Mar 25, 2011
- Tough guy Sly is scared of Dolph Lundgren - Jul 26, 2010
- Jolie only woman on 'Ultimate Action Heroes Of All Time' list - Sep 22, 2010
- Sylvester Stallone Plans To Take Up Direction - Jun 28, 2010
- When Sly auditioned for 'Star Wars' - Aug 04, 2010
- Stallone announces that 'Rocky the musical' is coming soon - Nov 23, 2011
- Sly exhibits paintings at St. Moritz art gallery - Feb 22, 2011
- Rocky musical to be released next year - Nov 23, 2011
- Sly says 'unaffordable' stars made 'Expendables' impossible two decades ago - Aug 23, 2010
- Ranbir Kapoor and Priyanka Chopra gear up to meet Sylvester Stallone - Jan 27, 2010
- Sylvester Stallone drops 'Rambo 5' plans - May 04, 2010
- Stallone working on fifth 'Rambo' movie - May 01, 2012
- Ranbir, Priyanka to meet Sylvester Stallone - Jan 27, 2010
- 'The Expendables' - like a good old action film (IANS Movie Review) - Aug 15, 2010
- Sly kills Rambo 5 plans - May 04, 2010
Tags: actor sylvester stallone, athletic shoes, backers, building a character, fragrance, grooming products, hasn, hollywood, hollywood actor, jeans, lifestyle brand, london march, march 25, michael henry, own men, rambo, retail executive, sylvester stallone, target customer, underwear