Skyy Vodka unleashes a very sexy ad campaign
September 29th, 2010 - 12:25 am ICT by Aishwarya Bhatt
Sep 28 (THAINDIAN NEWS) Skyy Spirits has unleashed a very sexy ad campaign for their Vodka. The ads are going to be seen in the print media as well as on billboards as well.
The advertisement basically shows that a woman is having sex with a vodka bottle. The woman is shown from the waist down and she is clad in skintight bright red leggings with matching red heels to boot.
Needless to say, such an innovative idea is sure to get a lot of buzz on the Internet. However there are others, who feel that the graphic is over the top and it violates the ethics of the advertising industry, as it is a bit too over the top for the children.
“This is just ridiculous, it’s porn-a-hol. Underage kids will look at this and associate sexual prowess with drinking Skyy,” according to Bruce Lee Livingston, who is the executive director at the Marin Institute. “It’s just jamming a bottle in a woman’s crotch. A great ad uses heart or mind. This one’s starting below the waist,” according to branding expert Steven Addis.
With this advertisement campaign, Skyy hopes to attract the 21 years old to 34 years old generation and lure them into having their vodka.
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Tags: ad campaign, addis, advertisement campaign, billboards, bruce lee, buzz, crotch, ethics, executive director, having sex, heart, leggings, marin institute, red heels, sexual prowess, spirits, underage kids, vodka bottle