Sanjeev Kapoor’s food channel to be launched early 2011
November 30th, 2010 - 1:00 am ICT by IANSNew Delhi, Nov 29 (IANS) Celebrity chef Sanjeev Kapoor’s much-awaited 24X7 food channel in Hindi will go on air early next year.
Called FoodFood, the lifestyle brand is a joint venture between Malaysia’s integrated cross media group Astro All Asian Networks and Kapoor and his wife Alyona’s Turmeric Vision Pvt. Ltd.
It marks the foray of Astro into the Indian media sector and the concept will also be available across mobiles and the web, apart from TV with a 360 degree focus on the world of food.
“The channel offers an ultimate lifestyle destination for Indian foodies who want to make some quick, easy, balanced meals as well learn about interesting world cuisines. With food being the central element, the shows will offer a variety of lifestyle and entertainment content, and different themes and recipes that the Indian viewers can connect with,” Kapoor said in a statement.
Raghvendra Madhav, executive director of India and South Asia for media, Astro group said: “We are launching FoodFood - 360 degrees of food available across multi media platforms like TV, web, mobile! Our core target is the middle class Indian in urban towns and cities.”
FoodFood will feature shows about food and food lifestyle like “Sanjeev Kapoor’s Kitchen”, “Firangi Tadka”, “Sirf 30 Minute” and “Ready Steady Cook”.
- Want to tap core flavours of native India: Chef Sanjeev Kapoor - Feb 13, 2011
- Sanjeev Kapoor To Launch A 24-Hour Food Channel! - Dec 01, 2010
- Cook, chomp, hog - food channels on small screen menu - Dec 29, 2010
- Alva Brothers to launch lifestyle channels - Nov 25, 2010
- Guess who's invited to Madhuri's dinner? The three Khans! - Feb 08, 2011
- Zee's food channel set to go on air Thursday - Dec 07, 2010
- Indian platter goes casual; eateries reap bounty - Oct 23, 2011
- After acting, its food business for Yash Sinha - Jan 30, 2012
- Indian restaurants-on-wheels becoming hip in USA - Dec 26, 2010
- Xbox 360 Users Now Get Internet TV Service - Oct 14, 2010
- Schwarzenegger gorges on spicy dishes, naan in Delhi - Feb 03, 2012
- India, and its art of spices - Jun 20, 2011
- Never say no to Bollywood in Senegal - Feb 13, 2011
- Dedicated Neha Dhupia works despite sickness (Movie Snippets) - Oct 18, 2011
- Indian Malaysians all set to herald in New Year - Apr 11, 2011
Tags: asian networks, astro group, balanced meals, celebrity chef sanjeev kapoor, central element, chef sanjeev kapoor, core target, cross media, food channel, food lifestyle, foodies, india and south asia, indian viewers, lifestyle brand, lifestyle destination, media platforms, media sector, ready steady cook, turmeric, world cuisines