Parna Ghose goes to NY Couture Fashion Week

September 6th, 2012 - 6:12 pm ICT by IANS  

New Delhi, Sep 6 (IANS) Her motto is to make India-inspired fashion popular in the global arena and Indian-American fashion designer Parna Ghose gets another opportunity to do so at at the Couture Fashion Week (CFW), starting Sep 15 in New York, where she will flaunt her bridal collection inspired by “traditional Indian art”.

“The elegance in traditional Indian arts is timeless and eternal and that is the inspiration behind my collection. Each piece is unique, handcrafted and have meticulous embroideries and embellishments,” Ghose, who designs under the label Pure Elegance, told IANS.

The 16th season of CFW will take place at Waldorf-Astoria hotel. The three-day event will witness designers from around the world showcasing the latest trend in fashion and accessories.

Ghose will showcase her collection on day two of fashion gala.

“The collection is soft, elegant and vintage which makes it reminiscent of timeless beauties. It includes a mix of ultra-feminine flowy skirts and dresses in vibrant colours, exquisite fabric, timeless designs that are enhanced with thread, zari and antique zardosi embroidery. I cannot wait to see the girls sashaying down the ramp in lehengas, saris, long anarkali-styled kurtas and churidars,” she added.

The designer, who also showcased at the Dubai Fashion Week and Vancouver Fashion Week, says India’s rich fabric is being appreciated around the globe, but ‘India Inspired’ couture line is yet to get prominence in the world.

“India-inspired branded couture is notably absent from the wardrobe of western women today. This is especially remarkable since India’s rich fabric, superb artisanship, and century’s old tradition is hailed globally. Pure Elegance aspires to bring ‘India-inspired’ fashion into mainstream,” she said.

“It also strives to help its clients make a distinct statement about their individuality that is consistent with their values yet contemporary to ‘wow’ their friends,” she added.

Known for its traditional ethnic couture and ready-to-wear western designs, Pure Elegance is a South-Asian fashion brand based in the US.

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