Now have vodka ‘Masala Marke’!

May 13th, 2011 - 7:04 pm ICT by IANS  

New Delhi, May 13 (IANS) Vodka just got a desi twist! Leading vodka brand Smirnoff has launched a new “Masala Marke” pack, complete with a vodka bottle, a bottle of lemonade and a sachet of spicy masala, as a homage to the spicy flavours of India.

“Through the Smirnoff Masala Marke pack we continue to champion original drinking experiences for our consumers,” Abanti Sankaranarayanan, marketing and innovation Director, Diageo India Pvt. Ltd., said in a statement.

The Smirnoff Masala Marke pack includes a 750 ml bottle of vodka, a 600 ml bottle of lemonade and a 50 gm sachet of spicy chaat masala - true to India’s palate.

The tangy lemon cocktail has been launched keeping in mind the sweltering summer heat.

The pack has been priced in Mumbai at Rs.865 and at Rs.500 in Delhi.

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