Now, ‘frontal enhancement’ pants to boost men’s bulges

October 10th, 2010 - 1:17 pm ICT by ANI  

London, Oct 10 (ANI): Marks and Spencer have pants for men with a saggy bum and bras to boost breast size. Now they are offering ‘frontal enhancement’ pants for men that give the impression of a bigger bulge.

For decades women have been sold clothes that promise to flatter their appearance subtly, from corsets to padded bras.

And now men are being offered the same by the high street chain’s Bodymax collection.

Marks and Spencer has announced it is set to launch a range of body-enhancing underwear for men.

The 15-pound ‘bum lift’ underpants promise to raise the posterior by a fifth thanks to seam-free tailoring, while the 10-pound ‘frontal enhancement’ pants claim to result in a 38 per cent “visual enhancement in size” as a result of an “integral shelf”.

The new pants are already available in selected stores and online, and will go on sale nationwide from Friday, October 15.

“Our technologists have worked hard to engineer two styles that are comfortable to wear and that give real results,” the Telegraph quoted Dave Binns, head of M&S men’s underwear, as saying.

“These pants provide a real confidence boost for men and we think they will prove popular with our customers,” Binns added. (ANI)

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