‘Menus should have data on calories, nutrition’April 1st, 2009 - 2:02 pm ICT by IANS
Washington, April 1 (IANS) Providing calorie and nutrition information on the menu can influence consumers’ food choices and prompt them to eat sensibly, a new report says.
More and more Americans eating out demand nutritional labelling of restaurant food as the country faces an epidemic of obesity.
“Using only the sense of taste, smell, and sight to accurately estimate the levels of calories, saturated fat, trans fat, and sodium found in a typical restaurant food serving is extremely difficult, if not impossible, for most consumers,” wrote the study authors.
They are Elizabeth Howlett, University of Arkansas, Scot Burton, Sam M. Walton College of Business, Kenneth Bates University of San Diego and Kyle Huggins, James Madison University.
They looked at how participants’ prior expectations came into play and whether providing calorie and nutrient information after the meal changed their subsequent food choices.
The researchers found that it did make a change, especially when consumers’ expectations are not fulfilled when they examine the information.
“When a ‘great taste’ claim was used to describe a restaurant menu item, the provision of calorie information did not affect consumers’ perceptions, presumably because foods that claim great taste are typically expected to be relatively high in calories,” the authors explained.
“On the other hand, when a ‘low calorie’ claim was presented but the menu item was higher in calories than expected, the provision of nutritional information increased the perceived likelihood of gaining weight and developing heart disease.”
The study shows that nutritional information can help consumers moderate their eating over time, said an Arkansas university release.
The new study was published in the Journal of Consumer Research.
- Nutritional data on restaurant menus leads to healthier choices - Apr 01, 2009
- US wants restaurants to show calorie content on menus - Apr 03, 2011
- Don't judge a food by its organic label - Apr 11, 2011
- How chefs can help combat obesity by creating reduced-calorie meals - Nov 06, 2010
- Addicts cut down on junk food after calorie labelling - Jul 27, 2011
- Your popular snack could be making you ill: Study - Mar 30, 2012
- Battle of bulge: Read food labels right - May 30, 2011
- Predators too prefer food with nutritional value - Jan 13, 2012
- Study: Calorie labels don't affect kids food choices - Feb 16, 2011
- Half of Brit women feel guilty after eating out - Jul 27, 2010
- Calorie labelling has no effect on food purchases: Study - Feb 16, 2011
- Food in small packets make people eat more - Oct 28, 2011
- Finns dig into malai kofta and masala chicken - Apr 03, 2011
- Health Care Bill: Fast Foods Required To Post Calories - Mar 25, 2010
- Eating habits that ensure a longer life - Dec 23, 2010
Tags: arkansas university, food choices, food serving, gaining weight, great taste, heart disease, howlett, huggins, james madison, james madison university, journal of consumer research, nutrition information, nutritional information, restaurant food, restaurant menu, sense of taste, study authors, typical restaurant, university of arkansas, university of san diego