Men prefer taking smartphones to newspapers in loo

February 25th, 2012 - 12:36 am ICT by IANS  

London, Feb 24 (IANS) Taking a newspaper to the toilet has long been a male preserve. But with the tech-age influencing nearly every aspect of life, even this most established of masculine habits seems to have been affected.

New British research shows men are far more likely to be scrolling through their phone screens than browsing the paper, the Daily Mail reported Friday.

One in two men routinely takes his mobile phone into the toilet to surf the internet, compared to just a third taking a newspaper to the loo.

The new survey, carried out by shampoo brand Head & Shoulders, found that men spend longer in the bathroom than women — 19 minutes compared to 18 minutes on a typical week day.

More than twice as many men as women take two or more showers a day - 19 percent compared to nine percent.

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