Julia Roberts’ Lancome ad banned in Britain
July 27th, 2011 - 8:53 pm ICT by IANSLondon, July 27 (IANS) A cosmetic advertisement featuring actress Julia Roberts has been banned in Britain after it was digitally altered to make her look flawless.
The advertisement was banned after a Liberal Democrat MP, Jo Swinson, complained about the amount of airbrushing used on the image, contactmusic.com reported.
Swinson claimed the commercial gave a “false impression of beauty”.
The “Pretty Woman” star appears in the campaign for Teint Miracle foundation by Lancome, which is owned by L’Oreal, and bosses claim the product “recreates the aura of perfect skin”.
Officials at the Advertising Standards Authority have removed the ad after branding the images misleading.
- Rachel Weisz's L'oreal ad banned - Feb 02, 2012
- Freida's skin tone not altered, says L'Oreal - Sep 29, 2011
- Airbrushed photos of skinny models 'making girls as young as 5 depressed' - Nov 09, 2009
- UK MPs want ban on digitally enhanced images in teen magazines - Aug 03, 2009
- Kate Winslet recreates Madonna look in new cosmetics ad - Mar 10, 2011
- Aishwarya Rai still endorses L'Oreal - Jan 09, 2011
- Debenhams bans airbrushing of adverts - Jun 18, 2010
- Drug stops hair going grey - Oct 03, 2011
- Gerald Butler Becomes The L'Oreal Paris Men's Expert - Jul 31, 2010
- Aishwarya And Kate Winslet To Shoot An Ad Together - Jul 13, 2010
- Ash, Sonam, Frieda set to dazzle on Cannes red carpet - Apr 22, 2011
- Sonam to walk Cannes red carpet (With Image) - May 14, 2012
- L'Oreal to double production in two years - Mar 03, 2011
- Britney Spears wants to remain 'untouched' - Apr 13, 2010
- Protect consumers against misleading ads: Minister - Feb 14, 2012
Tags: actress julia roberts, advertisement, advertising standards authority, airbrushing, britain london, false impression, images, jo swinson, julia roberts, l oreal, lancome, liberal democrat mp, miracle, perfect skin, pretty woman, woman star