Hidesign now forays into luxury line

March 11th, 2012 - 5:27 pm ICT by IANS  

New Delhi, March 11 (IANS) Indian leather accessories brand Hidesign is foraying into a luxury line that is exclusively styled by Milanese designer Alberto Ciaschini.

Ciaschini, who has been leading the design department of Hidesign since 2004, has partnered with the finest couture embroiders of France along with the best artisans at Hidesign to bring together the luxury line of bags that will be an amalgamation of modern shapes, soft structures and bright hues.

This will add to the brand’s category line and will play a pivotal role in Hidesign’s positioning as a premium luxury brand, says Dilip Kapur, founder of the brand.

“…Our clientele is upwardly mobile, discerning in its style and maturing in its sensibility - similarly we are growing with this loyal clientele and are also foraying into a new arena of customers. Hidesign forged the best of creative alliances to mark the debut of its luxury label and we are looking forward to the response,” Kapur said in a statement.

The handcrafted luxury line features handbags, evening bags, clutches and mobile phone holsters in finest leathers and Swarovski crystals.

The label will be made available at Hidesign Stores across the country.

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