Hello Kitty wrapper for Smart Cars creates a buzz

October 25th, 2010 - 9:07 pm ICT by Aishwarya Bhatt  

kitty New York City, Oct 25 (THAINDIAN NEWS) If you love your Smart car and a Hello Kitty wrapper, then you have it all in one.

This is because Sanrio as part of its 50th anniversary celebration has teemed up with Smart to bring three versions of the famous gift wrapper on the Smart car. The wrappers are guaranteed for three years and it will cost $1,700 to have your Smart car to be fully decorated with Hello Kitty.

However you will be required to pay far less $550, if you want only the doors wrapped up for you.

The President of Sanrio, Janet Hsu announced that this will be the first time the wrapper is being offered in the United States. The Hello Kitty fever gripped most Americans some 35 years ago and since then, it was grown to become one of the most famous wrappers in the world. With the collaboration with Smart, Sanrio hope to offer Hello Kitty fans something more than a wrapper.

In an interview with the media, Hsu said “Our collaboration with smart USA allows fans to truly embrace the Hello Kitty lifestyle”.

It remains to be seen how the “lifestyle” will be embraced in the United States.

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