Hand-me-up MP3 players spawn new generation of older digital music fans

December 31st, 2008 - 2:13 pm ICT by ANI  

London, Dec 31 (ANI): As teenagers upgrade their digital music players, they hand over the older ones to parents, giving rise to a new generation of older digital music fans.

Children pass on their old iPods, which already have their favourite songs on them, prompting the gap in musical tastes between generations to close.

According to the survey of 1,000 people by digital music service eMusic, nearly one in five teenagers (17 per cent) now own their second mp3 player.

And as these children fail to wipe their old mp3s, they pass them on to their parents, encouraging these middle-aged adults to appreciate modern soul singer Adele, band The Arctic Monkeys and Mercury Prize winners Elbow.

Although, the number of people aged 40-plus listening to digital music is on a rise, still they fail to harness the full potential of ”hand-me-up” mp3 players.

With technology upgrading day by day, majority of the parents, who have seen innovations like Sony Walkman, Discman, mini-disc players and now digital mp3 tracks, are confused and have to rely on children to download music for them.

Only one in 10 adults over 40 years of age (13 per cent) know how to replace inherited songs with their old favourites on an mp3 player.

“There will be even more mp3 players ”handed-up” to parents this year and it’’s great that this trend is helping older people discover and reconnect with music, The Telegraph quoted Kip Morgan, chief marketing officer at eMusic, as saying.

He added: “However those same adults have problems finding and then actually getting the content they want onto their shiny second hand device.

“My advice to parents receiving a second-hand mp3 player is to look for download sites that offer music in the mp3 DRM-free format and help guide you to find the music you might like, so you can discover new artists and reacquaint yourself and your kids with some old favourites.” (ANI)

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