Gomez to launch first fragrance by next year
July 20th, 2011 - 3:19 pm ICT by IANSLondon, July 20 (IANS) Actress Selena Gomez is all set to follow her boyfriend Justin Bieber by entering the fragrance market - she plans to launch her own perfume by next year.
Bieber recently released a scent for women called “Someday”, which generated over $3 million in sales in just three weeks.
Dailystar.co.uk reports that Gomez is teaming up with adventure-themed lifestyle brand Adrenalina to create her fragrance, which will hit shelves by next year.
“I’ve been working on my fragrance for almost a year now. I’m excited, (because) it’s something I’m interested in… I’m already doing the whole process of smelling things and designing it and the campaign and everything, so it’ll be fun,” said Gomez.
Adrenalina boss Ilia Lekach said in a statement, “We are incredibly enthused to be working with Ms. Gomez and will reveal more details pertaining to the fragrance as we get closer to the launch date.”
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Tags: actress, adrenalina, boss, boyfriend justin, fragrance, ilia lekach, justin bieber, launch, lifestyle brand, london, perfume, selena gomez, shelves