Frustration with hi-tech gifts peaks at 11.48am on Christmas Day, finds studyDecember 19th, 2008 - 1:07 pm ICT by ANI
London, Dec 19 (ANI): The precise moment when peoples frustration with high-tech gifts peaks is 11.48am on Christmas Day, says a new UK research.
The study, which identified the exact time that consumers go into gadget meltdown, analysed the calls it received last Christmas to see when consumer frustration reached the highest levels.
Conducted by TechGuys, one of the largest technical support providers in the UK, the study found that its helplines were busiest between 11.40am and 11.56am on Christmas morning, with the most calls logged at around 11.48am.
The majority of customers were calling about problems with setting up new computers and laptops and connecting to wireless networks, said the company, reports the Telegraph.
Once the excitement of opening presents is over, and everyone is waiting for the turkey to crisp up, they turn their attention to trying to get their new gadgets to work, said Tim Fairs, head of marketing for TechGuys.
On Christmas Day, more than any other time of the year, people are incredibly impatient when it comes to their new gizmos, Tim added.
The TechGuys survey has revealed that 15 per cent of people who have received a gadget as a Christmas gift have been so frustrated by the process of getting it to work that they have either thrown the device away, sold it, or passed it on to a friend.
The language used by major technology companies can be completely baffling even for the most technically gifted of us, said linguistics expert David Crystal, author of the Cambridge Encyclopedia of Language.
Many use highly complex terms that only specialists within the technology field would be able to put into context, he added. (ANI)
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