New Delhi, Aug 7 (IANS) It’s fashion that’s affordable and it’s coming to Jaipur, Hyderabad, Chennai and Kolkata soon with the Fashion Yatra, an exhibition showcasing accessories, couture and pret clothing lines.
“The whole idea of this exhibition is to bring affordable fashion to the doorsteps of people. We promote the idea that fashion is for everyone,” Fashion Yatra’s organiser Kamini Saraf told IANS over phone from Hyderabad.

In its fifth year, the exhibition is held every year before the beginning of major festivals.

“People start shopping before festivals and weddings. Hence this time of the year is perfect for our exhibition. We promote young designers and they get a platform to showcase their talent,” Saraf said.

“This young and budding talent pool offers exciting creative stuff to people and our customers like the innovation that comes at affordable prices,” she added.

Fashion Yatra started in Hyderabad and after it was a huge hit there, the organisers added Chennai to the list and this year they have added Jaipur and Kolkata.

“We didn’t want to move to major cities like Delhi or Mumbai because you need to have a name in the fashion circle before you enter that territory. The idea is to slowly and steadily make a mark and enter big cities,” Saraf said.

Fashion Yatra in Jaipur will be inaugurated by Diya Kumari and the participants in the ethnic fashion segment include labels like Rewaz, Divija, Ritu’s creations, Zebaish, Prisha, Laachesis, Bonbibi, Afshan Khan, Aiyana, Bhavna, Burgundy Blue and Color Fab.

Apart from normal pret wear, the exhibition will also have bridal collections, bags, shoes, jewellery, kids’ wear and home decor items.

The exhibition will be held in Jaipur Aug 12-13, Hyderabad Aug 27, Chennai Sep 21-22 and in Kolkata Oct 5.