Fashion designers get fidgety as WIFW opening delayed
March 24th, 2010 - 4:25 pm ICT by IANSNew Delhi, March 24 (IANS) An indefinite delay in the opening show of the 15th Wills Lifestyle India Fashion Week (WIFW) Wednesday dampened the spirits of designers, visitors, buyers and mediapersons alike who were all looking forward to the gala being held at an expansive venue.
Designer Nida Mahmood, who was to open the fashion week with her collection along with accessory designer Little Shilpa at 12 p.m., was almost in tears at the unexpected delay in the show starting.
“My models were ready, everything was done, I was backstage when I heard that the show is so delayed. I don’t know what’s going to happen,” Nida told IANS.
According to well-placed sources, the delay in the opening show was because event organiser Fashion Design Council of India (FDCI) has not yet received a permit for the event from the fire control department of the city.
Other designers like Tarun Tahiliani, Leena Singh, Ritu Kumar and J.J. Valaya too were seen wandering around the venue, wondering when the show will begin. Visitors, other than accredited journalists, designers and workers, were asked to move out of the venue for security reasons.
However, designers are happy with the NSIC (National Small Industries Corporation) Grounds in Okhla Industrial Area here, where the fashion event is being held March 24-28.
Fashion designer Kavita Bhartiya, who is the brain behind multi-designer store Ogaan, told IANS: “The venue is fantastic. It’s huge, there’s so much space and I believe there are no parking hassles. There are a lot of designers participating this time and I think ample space has been given to each exhibitor.”
Even Leena Singh of Ashima-Leena label, was elated at the new venue.
“The exhibition is bigger than what it used to be in Pragati Maidan. As this is a business-to-business event, importance has been given to the exhibition area and every designer has been given a big stall to display their collection well,” she said.
Nandita of designer duo Hemant-Nandita is excited because the buyers visiting her stall don’t want to leave, as it is very airy.
“We have no complaints with this venue. We have a bigger stall than last time, it’s so airy in here. I think we have got the best location. Buyers don’t want to go from here,” she said.
All in all, the venue has been kept simplistic this time, instead of elaborate installations and seating areas that were seen at WIFW in its last edition, held at Pragati Maidan.
- Business, not Bollywood, in focus at WIFW: FDCI chief - Oct 07, 2011
- Thank god we're in Pragati Maidan again, say WIFW designers - Oct 24, 2009
- WIFW kicks off, creatively done up venue surprises guests - Apr 06, 2011
- Business at fashion week broke all records: FDCI chief (Review) - Oct 13, 2011
- Designers work overtime, say WIFW important for business - Apr 01, 2011
- Designers happy as business takes front seat at WIFW (Review) - Apr 11, 2011
- WIFW spells business, designers ask for more (Review) - Oct 28, 2010
- Designer rickshaws, shopping bags add to WIFW glitter - Oct 23, 2010
- Wills Lifestyle India Fashion Week begins Oct 23 - Sep 20, 2010
- Gulf buyers, online orders spelt business at WIFW (Review) - Mar 30, 2010
- With 130 designers, 43 shows WIFW back - bigger and better - Mar 22, 2010
- WIFW gets grander with bigger venue, 115 designers - Oct 22, 2010
- Visitors throng fashion and jewellery expo in Hyderabad - Jan 23, 2011
- A bit of Kanjivaram, dollops of vintage clothes at WIFW (Curtain Raiser) - Apr 05, 2011
- Mix of colours, contrast and bling at WIFW - Oct 09, 2011
Tags: accredited journalists, ample space, business event, exhibition area, fashion design council of india, fashion designer, fashion designers, fashion event, fdci, fire control, indefinite delay, india fashion week, j j valaya, kavita, mahmood, maidan, ritu kumar, shilpa, unexpected delay, wills lifestyle india fashion week