Duffy new face of ‘Diet-Coke’ ad campaign

January 15th, 2009 - 4:07 pm ICT by IANS  

London, Jan 15 (IANS) Welsh singing sensation Duffy has been confirmed as the new face of Diet Coke’s European advertising campaign. Telegraph.co.uk reports that Duffy, who has received international status for her number one hit “Mercy”, said she loved doing the ads and hopes to connect with the lovers of this drink.

Cathryn Sleight, Coca-Cola’s British marketing director, said: “We have a strong heritage in creating entertaining and memorable advertising for our brand that is loved by our female fans. Duffy is a great embodiment of today’s modern female attitudes and we are sure that she will connect with our core female audience.”

The multi-million pound campaign, which is set to launch in Europe early this year, will show the Grammy-nominated singer in a series of 30 and 60 second ads in her first ever TV commercial.

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