‘Designers compromise on quality to bring prices down’ (With images)August 8th, 2012 - 2:34 pm ICT by IANS
Mumbai, Aug 8 (IANS) With the Indian fashion growing immensely and young designers entering the market, it is an uphill task to make profits. Ace designer Tarun Tahiliani feels many are forced to sacrifice on quality to stay within their prescribed price range and garner business.
“There is a lot more choice today, lot of people have sacrificed their quality just to bring their prices down. This happens everywhere in the world. Everyone has to decide who they want to be,” Tahiliani told IANS on the sidelines of the fourth edition of his couture exposition here.
The Monday-Tuesday event offered a range of high-end bridal outfits. Set against a cutting-edge glass backdrop titled ‘Jewel Box’, the exposition shared the season’s newest trends, exquisite designs and jewel colors in bridal and occasion wear.
The choices for women varied from key-hole jackets and lehangas in classic colours like deep red and gold, tulle saris, shararas in bright tones to anarkalis in citrus colours.
For men, the designer offered sherwanis with maroon-coloured zardozi borders in velvet, paired with digitally printed sequinned stoles.
As for his muse, Tahiliani said he is “inspired by many things”.
“I never have one inspiration. I work on developing it all year round. I derive inspiration from the people I meet and dress”.
Known worldwide for fusing Indian craftsmanship and textile heritage with European tailored silhouette, Tahiliani’s signature style is teaming jackets with lehengas and saris.
If his designs wows fashionistas, his clientele is equally impresse with Shilpa Shetty, Malaika Arora Khan to Neha Dhupia and Minisha Lamba among his fans.
Asked about mixing east and west, he said he designs clothes taking the best from everywhere.
“I speak in English but think as an Indian. So it’s a mix. I think and dream in English but I am an Indian. We have a strong culture. Fashion has to move forward,” he told IANS.
“We have the most beautiful textile, workmanship, embroidery, but cut and shape is a new thing for us. This is what we are working on. I get people from abroad to help me in this. Like the rest of the world takes our embroidery, I take their technology in my work,” he added.
- Make your cult in bridal wear: Tarun Tahiliani - Jul 25, 2012
- Tarun Tahiliani Bridal Couture to begin in Delhi July 8 (With Image) - Jun 15, 2011
- A grandeur opening by Varun Bahl for DCW - Aug 09, 2012
- Pakistan designer styles Kashmiri embroidery for bridal wear (With Images) - Dec 21, 2011
- Embroidery, motifs dominate JJ Valaya's couture line (With Image) - Aug 09, 2012
- Bridal collection, Bollywood dominated DCW (Review) (With Images) - Aug 13, 2012
- Parna Ghose goes to NY Couture Fashion Week - Sep 06, 2012
- Oprah asked for traditional sari: Tarun Tahiliani (With Image) - Jan 19, 2012
- Winter of discontent for brides? No way, say designers (With Images) - Jan 03, 2012
- Meera-Muzzafar Ali introduce short dresses on the ramp - Jul 23, 2011
- Sonakshi Sinha wants a simple, beach wedding - Sep 14, 2012
- Amitabh Bachchan creates frenzy on LFW day three - Sep 19, 2010
- Pakistani designers bring makeover for Indian bridal line - Sep 20, 2012
- 11 designers to participate in India Bridal Fashion Week (With Images) - Aug 28, 2012
- Mughal, Bengali touches in bridal collections - Jul 29, 2010
Tags: edge glass, indian fashion, jewel box, key hole, lehangas, lehengas, malaika arora, minisha lamba, monday tuesday, neha dhupia, shararas, shilpa shetty, sidelines, signature style, stoles, strong culture, textile heritage, tulle, uphill task, zardozi borders