Candy Professor: ‘Why they’re called Hershey’s Kisses’

January 26th, 2012 - 1:02 am ICT by Aishwarya Bhatt  

Washington, Jan 25 (THAINDIAN NEWS) For more than a hundred years now, there has been several rumors and debates as to why Hershey’s Kisses are called Kisses. The common reason often given for the name has been attributed to the manufacturing process of the chocolate.

The name might not be due to that fact though. A new reason says the chocolates were named kisses by Hershey because “kisses” was trendy at that time. Several other candy companies also named their products kisses.

The choice of “kisses” worked well for the company because after the First World War, everything chocolate became known as “kisses.” The company then started a long legal battle in the United States to monopolize “kisses” on all kinds of candies. The battle dragged on until 2001 when they were granted the request.

During the legal battle, the company was able to successfully convince a judge that Americans have grown to associate only one candy with the word “kisses” despite the fact that several other products uses the word. The judge agreed and granted the request. The opponents of the move had argued that a name like “kisses” was general and could not be monopolized.

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