Bye-Bye Red Bull, Welcome Anti-Energy Drinks
December 30th, 2009 - 6:54 pm ICT by GD ( Leave a comment )By Ranjan Bhaduri,
Dec 30, (THAINDIAN NEWS) Who would have ever thought they would need to tone down your energy level, much less use an anti-energy drink to achieve it. However, it seems like there is a market for such drinks, since manufacturers are coming up with anti-energy-drinks or relaxation drinks.
The new anti-energy drink to hit the market is Drank, which has been made to “slow your roll”. The first flavor to be introduced is grape and contains doses of valerian roots and melatonin. Earlier, a self-claiming relaxation drink called Mary Jane’s relaxing Soda was making news, specially in Los Angeles. It claimed to be a “sugary drink laced with kava”. Kava happens to be a sedative root found in the South pacific. The buyers even have a choice of picking up from Slow Cow (as opposed to Red Bull) and Ex-Chill which now form a sort of competitor for the famous Dr Pepper, AMP Energy etc.
The drink actually works by calming the nerves of the drinker while they enhance mental concentration too. A bottle of the anti-energy-Ex chill can be brought in the market for $2, while Slow Cow will be available for mass purchase from next year onwards. Places like Fiji, Tonga, Samoa etc have already had a round of Kava, which serves as a “recreational drug” for them. The drinks come with no age limit bars, which means just about anyone can consume it. However, those with liver problems are advised to stay away for health reasons. The drinks have already started hoarding in a fan base, who claim to be hooked on to Mary Jane’s Soda.
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Tags: chill, competitor, cow, dr pepper, drinker, energy drink, energy drinks, energy level, fan base, health reasons, kava, liver problems, mary jane, melatonin, mental concentration, nerves, red bull, relaxation, sedative, valerian