The American fast-food chain Burger King has recently released its new product called ‘FLAME’, body spay that makes men smell like burgers.

The novel idea by burger king has come up to welcome Christmas and new year holiday season where Flame could be great gifts for those meat-loving men as it is being promoted as “the scent of seduction with a hint of flame-broilled meat“.

The smell of Flame cologne might not be as attractive as it price of just $3.99 or £2.65 for each bottle (5 ml). However, the company is aware of possibility of sale rates and market demand as Flame cologne is just a novelty item, for specific groups of consumers and will not soon be taking the perfume world by storm and obviously, this product is not recommended for vegetarians.

But so far the response to cologne’s release has been “overwhelming” spokeswoman for the company said.

Flame is available for sale in selected stores in New York City and its website named firemeetsdesire.com.