BeYu fashion awards honours eight designers

April 16th, 2011 - 6:18 pm ICT by IANS  

New Delhi, April 16 (IANS) The third edition of BeYu Fashion Awards honoured designers Anand Bhushan, Joy Mitra, Nida Mahmood, Nikhita Tandon, Rajdeep Ranawat, Jenjum and Jasleen in new designers category and Jatin Kochhar in senior designers category for their contribution to global fashion.

The fashion extravaganza was organised by Elder Health Care Ltd for its German premium cosmetic brand BeYu. The show was choreographed and put together by fashion choreographer Rashmi Virmani.

“I am overwhelmed that I got this award as today I have also completed 20 years in the fashion industry, so it’s a double bonanza for me,” Kochhar told IANS after the event Friday evening.

The annual fashion awards honours a diverse group of rising stars and fashion industry leaders.

The earlier two events were held in Bangalore.

“Through these fashion awards, we seek to highlight the perfect synergy between beauty and fashion to create the ideal look to suit each individual’s unique personality and style. In BeYu, we have a great quality brand and we have taken care to ensure the products available in the Indian market are in sync with Indian skin and tastes,” Elder Health Care’s managing director Anuj Saxena said.

“We believe these awards will provide encouragement and recognition to some of India’s finest fashion talent and thereby help bring out the best in them,” he added.

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