Thaindian News

Washington, Aug 2 (ANI): If you think that success of a vacation depends on experiencing positive emotions like feeling relaxed and refreshed, you need to rethink, for a new study has something else to say.

Marketing professor Joe Sirgy, of Virginia Tech’s Pamplin College of Business showed that satisfaction was “strongly influenced by travelers’ not feeling too tired and exhausted, not getting sick, not gaining weight, and not worrying about catching a disease” on their vacation - that is, an absence of negative emotions related to health and safety.

“Our results contradict the general belief that leisure travel affects an individual’s life satisfaction through positive emotions related to health and safety,” said Sirgy.

These emotions include “feeling relaxed, rested, and mentally re-charged after the trip, or feeling healthier because the trip required physical activity,” he added.

Sirgy conducted a survey of more than 260 tourists to examine how the perceived benefits and costs of a travel trip affect tourist satisfaction with life in general and 13 specific life areas or domains that include social life, family life, financial life, and arts and culture in addition to health and safety.

The data provided support for the overall model and identified various positive and negative influences on tourists’ life satisfaction, he said.

The study also showed that financially, vacationers’ satisfaction stemmed from “not running out of money during the trip, not returning with significant debt, and not spending on frivolous things”

Rather than “feeling that the trip was well worth the money spent, spending money specifically saved for travel, or saving money through bargain hunting and thriftiness.” (ANI)