25,000 tubes of Burt’s Bees lip balm link details

May 29th, 2009 - 12:14 am ICT by John Le Fevre  

Burt’s Bees, a low-tech lip balm manufacturer in North Carolina, is bucking the recession and not only hiring staff, but also giving away 25,000 tubes of their product to celebrate the company’s 25th anniversary.

While logic suggests that in a time of recession and rising unemployment one of the first things to get cut from the family budget will be boutique lip balms, hand creams and shampoos that cost double competitors’ brands, Burt’s Bees is finding the opposite to be true.

It seems the company’s use of natural ingredients is a hit with consumers, with the company experiencing a 25 per cent per year compounding growth since it commenced business 25 years ago.

Founded by a reclusive beekeeper and a single mother, Burt’s Bees went natural before natural was hip, and started producing specialty personal-care products before such items went mainstream.

Chief executive John Replogle put the company’s success down to the tough economic climate itself, saying “it’s the small luxuries, the small indulgences, that people are reluctant to trade off.”

Burt’s Bees products cost more than competitors’ because making natural products costs more, Replogle said. As an example, a tube of Burt’s Bees lip balm sells for $US2.99 at a Durham Target store, versus $US0.99 for a tube of ChapStick.

To celebrate it’s 25th anniversary the company is giving away 1,000 of its Beeswax Lip Balm, Honey Lip Balm, or Replenishing Pomegranate Lip Balm from now until June 20.

Burts Bees Balm

To register for your free Burt’s Bees tube of balm, click on the link: http://www.burtsbees.com/webapp/wcs/stores/servlet/GiveawayView?catalogId=10051&storeId=10001&langId=-1

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