Thaindian News

By Juhan Samuel

Kochi (Kerala) March 5 (ANI): Visual IQ, a US based company which recently opened its office in Kochi has announced an initiative to better assist marketers in achieving business goals through improved measurement and optimization of both online and offline media campaigns.

As part of efforts to help clients more tightly align their marketing efforts with business objectives, media expert Bob Deininger has joined Visual IQ team in the newly created role of Engagement Manager.

Working collaboratively with both brand marketers and their agencies, Deininger is responsible for ensuring Visual IQ’s Intelligence Platform to properly customized and to collect the data necessary to deliver actionable insights on customer behaviour and campaign performance.

Although marketing measurement has become commonplace today, many marketers still struggle with the challenge of integrating marketing data from multiple, disparate channels in order to glean truly valuable insights from the information.

“Bob has spent years ‘in the trenches’ as a marketer trying to make sense of the increasing glut of marketing performance data and he understands the value this information can have not just to marketers, but also to the organization as a whole,” said Manu Mathew, CEO, Visual IQ.

“He empathizes with the challenges our clients face and is already delivering the confidence, collaboration and accountability that Visual IQ’s clients have come to expect. We are pleased to have Bob as part of the Visual IQ team,” Mathew added

The company’s software-as-a-service analytics solutions help companies improve return on marketing investments with performance insights across the complex and an ever-expanding media mix.

Visual IQ quickly integrates high volumes of data from disparate sources to provide user-friendly, actionable insights for today’s metrics-driven marketers and their agency partners. (ANI)