Uttrakhand farmers elated with increased production of jervera flowers
February 10th, 2010 - 6:34 pm ICT by ANI ( Leave a comment )Dehradun, Feb. 10 (ANI): Farmers engaged in floriculture in Uttrakhand’s Tajpur village are a happy lot now-a-days, as the region has seen a substantial increase in production of jervera flowers.
The demand for jervera flowers is high in the market because of its long shelf life.
The approaching Valentine Day is an additional boon as the demand for flowers increases during festival seasons and on special occasions.
“The demand for jervera flowers increases on the eve of new year, valentine day and during wedding season,” said RK Singh, Additional Development Officer, Agriculture Department.
The farmers are specifically excited about the approaching Valentine Day.
“Jervera flowers look beautiful in bunches. Jervera flowers can be used for interior decoration and on weddings. For gift purpose, jervera flowers are very good. Valentine Day is coming, so we are preparing for it. From business point of view the shelf life of the flower is good, hence the sale,” said Mamta Sharma, a farmer.
The industry has received a fillip, thanks to the efforts of the state government.
It is encouraging people to take up floriculture, by providing 40 per cent of the initial cost.
Singh said, ten more poly houses will be set up in the next financial year. (ANI)
- CWG nips Himachal florists' fortunes in bud - Oct 23, 2010
- Commonwelath Games give boost to flower business in Himachal Pradesh - Oct 03, 2010
- Rose prices set to soar ahead of Valentine's Day - Feb 08, 2012
- Himachal strawberries reap fruits of love! - Feb 12, 2011
- Farmers in Rajasthan reap it rich from floriculture - Feb 14, 2010
- Marigold farmers adopt 'Poly Greenhouse' cultivation in Tamil Nadu - Sep 21, 2010
- Flower sapling sale increases with onset of spring in J.K - Mar 13, 2011
- Floriculture makes Tripura youth a significant contributor to economy - Mar 01, 2011
- Valentine's Day windfall for Himachal farmers - Feb 13, 2010
- Ludhiana plays host to two-day Chrysanthemum exhibition - Dec 04, 2010
- Award-winning flower-grower gives new dimension to floriculture in Jharkhand - Feb 12, 2011
- Tamil Nadu farmers take up floriculture to reap rich dividends - Oct 07, 2010
- Flower show with a touch of florists' entrepreneurship lures visitors in Agartala - Jan 23, 2011
- Floral business witnesses surge ahead of Valentine's Day in Bangalore - Feb 11, 2010
- A Chinese market that sells 12 mn flowers for Valentine's Day - Feb 12, 2011
Tags: agriculture department, boon, bunches, business point, eve, farmers, fillip, floriculture, flowers, interior decoration, new year, point of view, poly houses, rk, shelf life, special occasions, state government, substantial increase, valentine day, wedding season
