UEFA expects unprecedented reach and ratings in India for 2008 European Football ChampionshipMay 29th, 2008 - 10:32 pm ICT by admin
New Delhi, May 29 (ANI/Business Wire India): The Union of European Football Associations (UEFA), has marked India as an emerging TV market for UEFA EURO 2008-the second biggest sporting event globally in terms of TV viewer ship.
The confidence of UEFA derives from the fact that soccer’s popularity has been growing consistently in India over the past few years and the game has firmly established itself as the second most popular sport in the country.
All the 31 matches of UEFA EURO 2008 will be shown LIVE on ESPN.
Speaking on the increasing soccer popularity in India, UEFA’s Marketing Director Philippe Le Floc’h said, “India is an emerging TV market for football and we are very interested in the outcome of UEFA Euro 2008 there. We expect India to be amongst the biggest viewers of the UEFA EURO 2008 football experience outside of Europe.”
“The younger generation especially in the metros recognizes and relates to the mega stars participating in the event. We expect that this increased interest will translate into unprecedented reach and ratings for UEFA Euro 2008,” he added.
He further said: “We are convinced that fans and football enthusiasts will be inspired by the football skills showcased during UEFA EURO 2008 and we strongly hope this will benefit the further development of football in India.”
“Globally, UEFA Euro 2008 will be telecast in more than 200 countries. We expect billions of viewers to enjoy the spectacle of the 2008 European Football Championships,” Le Floc’h added.
Soccer viewer ship has been on the rise in India. FIFA World Cup 2006 put soccer in a different league, reaching out to a cumulative audience of 627 million, registering 9.1 TVR (males, 15+, SEC A, B and C, C and S households) on an All India basis, which is comparable to top performing soaps and One Day International (ODIs).
The just concluded season of Barclays Premier League was sampled by 59.6 million individuals (CS, 4+). The event was sampled by as much as 45 per cent of C and S individuals.
Ratings of BPL in metros have been touching new highs with the Liverpool vs. Manchester United match delivering a high of 7.2 TVR (Males, M, 15-24, Sec AB). 23 matches registered a TVR of more than one in Mumbai while nine matches in Kolkata breached the one TVR mark in the 2007-08 season (Males, 15-24, SEC AB). UEFA EURO 2004 had also attracted a huge viewer ship across India, as the traditional soccer markets like Kolkata and Kerala showed TRPs of 6.48 and 3.71 respectively for all the matches.
Even the non-traditional markets like MP, Gujarat outperformed metros. UEFA EURO 2008T will showcase a bonanza of 31 thrilling matches including 24 First Round matches, four Quarterfinal matches and two semifinal matches from June 19.
The final will be played in Vienna on June 29, 2008. The festival of football will be witnessed in eight cities - Basel, Geneva, Vienna, Klagenfurt, Innsbruck, Salzburg, Zurich and Berne. (ANI)
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