Prince Harrys polo shirt advert raises stinkSeptember 7th, 2008 - 6:10 pm ICT by ANI
London, Sept 7 (ANI): While the royals are known for their aversion to endorsements, a huge furore has been created after Prince Harrys snaps playing polo were used by a posh brand in its huge advertising billboards.
Fifteen feet-high posters featuring the Prince have been used by elite clothing brand, Hackett for promoting their expensive sportswear.
The images, reportedly taken at a match sponsored by the firm more than a year ago, show Harry wearing a polo shirt flashing a Hackett logo.
Polo fans were taken by surprise when they noticed the princes picture being used to endorse the companys elite sports kit.
It was a very big temp-orary shop and as you walked in, the very first thing you saw was a huge billboard of Prince Harry. You couldnt miss it, the Daily Star quoted a fan at the Soto Grande tournament in Spain, as saying.
The poster shows Harry posing like a hunky male model, with his hands on his hips in the moodily-lit shot.
However, the posters do not make any official reference to its status as a polo sponsor in the posters.
It looks just like hes there plugging their ties and blazers, said one shopper.
While it is known that members of the Royal Family are live by strict rules over sponsorship and freebies, the use of Harrys pics in advertisements has raised eyebrows at the Palace.
Its one thing to pose for happy snaps with a sponsor but quite another to end up on a socking great advert, said one senior aide.
However, yesterday Harrys Clarence House office claimed that the pricne did not give his consent to the use of his image.
There is no advertising arrangement and we were not aware of any photographs being used in this way. We will look into this, said a spokeswoman. (ANI)