Porbandar youth adopt Khadi garments

November 14th, 2007 - 2:46 am ICT by admin  
Porbandar, Oct. 24 (ANI): Youngsters in Gujarat’s Porbandar city are patronising the local Khadi shop these days to buy Khadi clothes blended with modern designs.

The thirty per cent discounted rate announced since October 2 (Mahatma Gandhi’s birth anniversary) for two months has just added to Khadi sales.

“On the first day of announcement of discounted rates on Khadi clothes, there was huge increase in the sales of Khadi clothes, with sales touching 100, 000 pieces of cloth. Everyday, there is sale of 50 to 60,000 pieces of clothes,” said Mukesh Dutta, Secretary, Khadi Bhavan in Porbandar.

“With the onset of the festival season that included Diwali, the festival of lights, Mahatma Gandhji’s birth anniversary, Eid-ul-Fitr, there is a huge increase in sale of Khadi clothes,” he added.

Youngsters are happy to have so much variety in the new range of Khadi clothes.

“There is a wide variety including Kurta, shirts and T-shirts. It is a very good collection. That’s why there is a craze for Khadi. When youth are attired in khadi, there is a feeling of exclusivity”, said Nilesh Adidara, a youngster at the shop.

“Khadi is not just a cloth, it is an ideology,” said D.Surekha Sah, co-ordinator at the Khadi Bhavan.

Porbandar is famous for being the birthplace of Mahatma Gandhi. It is the administrative centre of Porbandar District of Gujarat.

Before Independence Mahatma Gandhi had launched a movement asking people to patronise Khadi garments to combat mill-cloth imported from the United Kingdom..

The English had flooded the market with low cost cotton woven from cotton exported to England by India. Gandhi used the hand spun khadi fabric as a way to infuse patriotism in the common man.

Since then Khadi has been associated with nationalism and sacrifice.

In March 2006, the Upper House of the Indian Parliament passed the Khadi and Village Industries Commission (Amendment) Bill by voice vote, aimed at revamping the commission to boost the sector, which had stagnated over the last few years.

India has 1.4 million skilled artisans in the business of weaving, handicraft and other skills. (ANI)

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