Perfume fair organized in Delhi
March 27th, 2011 - 6:22 pm ICT by ANINew Delhi, Mar.27 (ANI): A two-day perfume fair, ‘The Itra and Sugandhi Mela’, is being organized at Dilli Haat here.
Most of the merchants at the fair, which concludes on Sunday, are from Kannauj - considered as the hub of traditional perfume industry in India.
The Fragrance and Flavour Development Centre, who specialize in research in perfumes and scents, are organizing the fair.
“The significance of this Perfume Fair is that common people don’t know much about the different types of fragrances. People take everything to be perfume if they get it in a small bottle of scent,” said Shakti Vinay Shukla, Deputy Director of the Fragrance and Flavour Development Centre.
“Some are perfumes (Itra) and some are just scents (Sugandhi), that is why this fair has been titled ‘Itra and Sugandhi Fair.’ The people should have proper knowledge about scents and perfumes. They should know what they are buying. They should know the proper way of usage. It is with this aim that this Perfume Fair has been organized,” he added.
Visitors at the fair have been treated to a wide range of perfumes.
Various traditional wares and instruments used in perfume making are also on display at the fair. (ANI)
- Itar festival -- a sensory treat! - Jan 29, 2012
- From royal past, itr makes fragrant comeback - May 18, 2011
- Women artisans forge new links between South Asian nations - Jan 06, 2011
- India, African connect through traditional crafts (With image) - Jan 02, 2012
- Madonna plans second perfume - Apr 18, 2012
- Kim Kardashian's perfume reminds her of childhood - May 19, 2011
- Arjun Rampal's perfume to be launched Jan 12 - Jan 07, 2012
- A fair with colour, handicrafts and counselling sessions - Nov 12, 2010
- Third Delhi Haat to come up in Janakpuri - Aug 24, 2011
- Shakira launches second fragrance - Jun 14, 2011
- Britney Spears to release two-in-one fragrance - May 24, 2012
- Gaga's debut fragrance to smell of 'blood and semen' - Jan 28, 2011
- Kelly Brook wears same perfume as Madonna - Feb 07, 2011
- Delhi's third Dilli Haat planned in west Delhi - Dec 20, 2011
- Khloe Kardashian to launch unisex scent with NBA hubby - Aug 18, 2010
Tags: aim, common people, deputy director, flavour development, fragrance, fragrances, haat, hub, India, itra, kannauj, mela, merchants, New Delhi, perfume industry, perfumes, proper knowledge, scents, wares