Nagalands Lady Bug Toy Production Unit transforming live of young girls

March 12th, 2009 - 10:22 pm ICT by ANI  

By Vibou Ganguly Kohima, March 12 (ANI): Dedicated to the cause of providing employment and a sustainable livelihood to young girls of Nagaland, a toy production unit here is making a difference to the lives of several young girls.
Established in 2006 and situated in the premises of the Industrial Training Institute in Kohima, LadyBug Toy production unit offers training in stitching, cutting, and stuffing of soft toys.
Various resident girls, who today appear as if they have been gifted with creativity and a flair for fine details, produce a range of soft toys and home decor accessories, along with dedicated quality - checking for manufacturing the finest products here.
By doing these things, we can help ourselves, earn pocket money in different ways. These days it is very difficult to get government job. But this really helps us that we can do something and help our family and ourselves and our creativity can also be utilized. So, this work is good, said Ajano, an employee of the LadyBug Toy production unit.
I have learnt a lot from this center. Even if people study a lot, government jobs are difficult to get. So I encourage people like me to join in such productive work, said Aphai, another employee, said LadyBug Toy production unit.
Several girls, who were dropouts from school or college, have been trained to make soft toys at the Institute of Toy Making Kolkata (ITMT). It could be possible with the support of the Ministry of Department of North Eastern Region (DoNer) and the Chief Ministers Corpus Fund, Nagaland government.
Apart from providing livelihood to the girls, the training given by the unit also prepares them for future endeavors.
We make different kinds of dolls, we are now starting to make Naga dolls as people like it. We are also planning to make dolls of different designs in the future. (In: 00:43-00:57) (Insert Shots) In future we are not only going to have a unit, but we have plans to set up a whole company that is why many people come and we are all are working hard, said Bobbi, supervisor at LadyBug Toy Production Unit.
About 100 toys are sold on an average day. The favourites among customers are the Naga dolls dressed in traditional fineries.
The Unit also takes part in various exhibitions as well as the annual Hornbill Festival, which is held in the state.
Demand for the products of the LBTPU has been growing and it hopes to emerge as a big exporter of toys in the future. (ANI)

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