Jamie Oliver signs PS2m deal with Channel 4October 23rd, 2008 - 5:09 pm ICT by ANI
London, Oct 23 (ANI): Celebrity chef Jamie Oliver has signed a deal worth 2 million pounds with channel 4.
The deal will tie him with the channel for the next two years.
Oliver started his career at the BBC as star of The Naked Chef before defecting to Channel 4 in 2002 to make Jamie’’s Kitchen.
Since then, he has diversified away from straight cookery shows to become a campaigner for healthy eating, first with Jamie’’s School Dinners and more recently with Jamie’’s Ministry of Food.
“Jamie has extended his contract with us and he is very committed to Channel 4, The Telegraph quoted Channel 4 spokesman, as saying.
For his next television campaign, Oliver will reportedly attempt to improve standards in UK pig farming. (ANI)