Jaipur witnesses high demand for Lahriya sareesAugust 14th, 2008 - 5:33 pm ICT by ANI
By Lokendra Singh
Jaipur, Aug.14 (ANI): Traditional Lahariya sarees are in demand in Jaipur markets, as the festive season is approaching.
Every year during Monsoon (mid-July to August) a large number of women here visit markets only to purchase Lahariya sarees.
Available in various colours and printed designs, Lahariya Sarees have been an all time fascination of women here, and thus, the local markets are flooded with these sarees during these days.
The prime time for the sale of Lahariya Sarees begins with Teej and continues till Raksha Bandhan, the siblings festival, in Rajasthan.
Shops and showrooms are doing a good business this year.
Some shopkeepers say that they have got orders from off shore markets too for the popular Lahariya sarees.
Lahariya is very important because in Jaipur Lahariya Sarees are worn by the women. The design is like waves that are similar to the wind waves that flow in the monsoon season. Said Gayatri, costumer
During this month, saree traders do business in crores of rupees as buyers from across the country arrive in Jaipur for Lahariya sarees only.
It is said that the fashion for wearing Lahariya was started by the Royal family of Jaipur long ago. The trend has continued till date.
In Jaipur alone there are over 300 to 400 shops and showrooms, selling the Lahariya Sarees during the ongoing Sawan month.
Earlier, only married women preferred wearing Laharia sarees, now even young girls like to wear them with elan.
Married ladies were the only ones who wore the Lahariya pattern but nowadays young girls also like wearing the Lahariya pattern in salwar suit, skirts, tops, modern scarfs and Dupattas.
It is a big market. Because every year ladies like to buy Lahariya, the requirement has been on the increase every year, said Vijay Goel, one shopkeeper
Traders in Jaipur wait entire year for Sawan month, as most of them do a good business during this auspicious month. Lahariya sarees range between rupees 100 to 10,000.
It is estimated that in this 30-day period over 100 crore rupees Lahariya sarees and other clothes would be sold.
Lahariya starts with artificial Chiffon worth Rs.150 and then Diamond and Heavy Chiffon worth Rs. 200 without embroidery.
With embroidery it costs Rs. 8,000 to 10,000,said Vijay Goel, a shopkeeper
In Jaipur alone, over 10,000 people are directly of indirectly engaged in Lahariya sarees manufacturing. (ANI)
- Agra rocked by spate of looting, shooting, killing - Feb 13, 2012
- Designer veils flood Varanasi markets during Ramzan - Sep 04, 2010
- Saree fever! School girls deck up for Teachers' Day - Sep 04, 2011
- Chhabra 555 to open 10 new outlets in 2011-12 - Apr 14, 2011
- Organic collection in LFW brings alive eco-theme - Aug 22, 2011
- Teej, the festival of swings, celebrated in Amritsar with fervour - Jul 31, 2010
- Poor rainfall affects the rain gear business in Rajashthan - Jul 14, 2010
- Diamond workers turn to embroidery for lucrative opportunities - Sep 23, 2010
- Over 100 shops gutted in Madhya Pradesh fire - Jun 05, 2010
- Women in Punjab celebrate 'Teej' - Aug 01, 2010
- Ghaziabad jeweller's murder case transferred to STF - Oct 27, 2010
- Designers Pankaj-Nidhi offer Mughal era inspired clothes - Oct 07, 2010
- Teej festival procession attracts foreign tourists to Jaipur - Aug 13, 2010
- Murdered Ghaziabad jeweller's phone record being examined - Oct 24, 2010
- Tamil Nadu farmers take to betel nut cultivation - Oct 28, 2010
Tags: costumer, crores, elan, fascination, festive season, good business, local markets, monsoon season, off shore, prime time, raksha bandhan, royal family, rupees, sarees, scarfs, shopkeeper, showrooms, teej, wind waves, young girls