Horlicks and Maggie Noodles ads banned in UKOctober 23rd, 2008 - 5:56 pm ICT by ANI
London, October 23 (ANI): An advertisement that claimed Horlicks makes children ”taller, stronger and sharper” and had been tested on children at a boarding school has been banned in the UK along with an advert for Maggie Noodles alleging a similar claim of strengthening muscles and bones.
The Advertising Standards Authority (ASA) that had put the ban stepped in to say that the advertisements were deceptive and violated the UK’’s strict industry code, reports the BBC.
Both the companies, GlaxoSmithKline, maker of Horlicks and Nestle, claimed that their products that were due to appear in Bangladesh had been accidentally aired in Britain on NTV.
However, ASA that works ”to protect consumers from misleading or harmful advertising,” put its foot down against the British law breach.
An ASA spokesman said : “The health and nutritional claims made by GSK and Nestle may be allowed in other parts of the world, but they breach the strict rules in the UK and we have seen no evidence to substantiate them.” (ANI)
- GSK to decide on rural drink after test marketing results - Oct 06, 2010
- Perry, Bieber ad banned in Britain - Jul 20, 2012
- TalkTalk UK's safest broadband ad banned - Jan 04, 2012
- Rachel Weisz's L'oreal ad banned - Feb 02, 2012
- GSK Healthcare aims at double-digit market share in oral care - May 14, 2012
- Diabetes drug 'ups heart disease, death risk' - Feb 22, 2010
- Coca Cola embroiled in 'dangerously misleading' water ad controversy - Feb 05, 2011
- Sofa King advert banned by UK Advt Standards Agency - Mar 01, 2012
- ASDA reprimanded over price pledge - Feb 02, 2011
- Swine flu jab under scrutiny over dangerous sleep disorder fears - Aug 28, 2010
- Dr Reddy's acquires US-based oral penicillin facility - Nov 24, 2010
- 60 South Asian students to take part in cultural fiesta - Nov 23, 2010
- UK 's Advertising Standards Authority gets power to monitor website text - Mar 01, 2011
- Littlewoods Facebook TV Christmas advert upsets parents - Nov 25, 2011
- Man claims Glaxo drug made him a 'gay sex addict' - Feb 01, 2011
Tags: advert, advertisement, advertisements, advertising standards authority, asa, bangladesh, bbc, boarding school, breach, consumers, glaxosmithkline, gsk, Health Science, horlicks, maggie noodles, muscles and bones, ntv, spokesman, strict rules, uk london